During an intensive planning meeting last month with a fairly large and sophisticated customer, the owner stood up and shouted: "This plan is great, but if we are not able to perform, there will surely be" Sink this business! "If we work again on Monday, we have two possibilities, we can only show and be" The River "lead us, or we can be smart and check the river, where we need to go. We can not fight, but we can control and play with us if not wise. We have work herethrough hard work and shows every day, but business (River) leads us to this point. We do not run it. This must change now! "

It 'was amazing! Was aware that even though he had a huge structure that they have forgotten the most important. How can they implement the major changes that were essential for the continuation of their success?

I was thinking as we go into the business, we often see on a regular basis, where things areThat very clear to us, but that's because we are looking from the outside, we are not "flow", we are dealing with banks and see how the water flows. We see the rocks before you meet them, we can see the fish to catch them before ... or lose.

Then we began internal discussions on how companies today have to do with their "River". There is broken into three categories:

1) Swimming - The knowledge of reality in search of reading the cardthe landscape and go with the flow, but deliberately out to the bank each week, with foresight, which is a good choice and then re-emerge

2) floating - seems to be very popular, which generally have a level of reserves could be carried out smoothly, key accounts, are not growing, not reducing, but depend on the river and waited for the place, are becoming known - the economy strong, comfort spot, where, when displayed openly for customers daythey will be close and every week in order. This works for a while ', but I know many of our customers, will one day!

3) Sinking - just show up and refused to jump on the bench and look around, feel that their efforts, swimming, keeping them alive, or even in advance, but if they step outside, they continue to destruction.

On this last quarter, a very difficult year, do yourself a favor and jump on the bench every now and thenWeek. Please see the next section of the river and jump back in with greater clarity and knowledge. Ride the current fourth quarter and the waves of success!

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